Maserati and Siemens drive digitalization in automotive industry
Maserati buyers expect quality, diversity, and individuality from a sports car manufacturing company with a long tradition. Soulless mass production without any variants would harm the brand. To achieve a shorter time to market without sacrificing quality and to meet these market demands, sports car manufacturer Maserati went digital and worked with holistic manufacturing solutions, choosing a partner who covers the entire industrial value chain: Siemens. The company supports Maserati along the complete product development and production process from product design to production planning, engineering, production execution and services.
Achieving efficient, flexible, customized, cost-effective, and high-quality production – this is the challenge all manufacturers of luxury cars are faced with. On top of that, they need to introduce new models to the market at shorter intervals and control an ever more complex network of suppliers due to increasingly lean production. These challenges can only be overcome if car manufacturers continuously digitalize all functions throughout all levels of their processes.
Maserati managed the digitalization of the facility "Giovanni Agnelli Plant" (AGAP) of Grugliasco, near Turin thanks to Siemens. From the development of the vehicle components through the software NX; to the efficient automation of the production plant through the TIA Portal engineering framework; from the simulation of production processes thanks to Tecnomatix software which can highlight possible cost savings; to the planning, optimization, and simulation of complex processes during the production phase thanks to the MES software Simatic IT. With Siemens' product lifecycle management (PLM) software Teamcenter - a supporting structure for the processes of virtual production – Maserati makes use of a "digital twin," generated by the software itself.