Sanco adapts to CADMOULD for optimizing Injection Molding Process

REVIVING & INDIGENIZING TOY AND MOULD MANUFACTURING IN INDIA How Sanco used State-of-the-Art Machinery and Simulation Tools to Build a Competitive Edge in High-Precision Moulds & Toys, Made in India

Finding an opportunity Toys have been a part of Indian culture for ages and finely handcrafted toys have been a signature of Indian craft. But Indian toys witnessed a gradual decline in popularity with the influx of imported electronic toys from China, Japan, Taiwan etc. Compared to traditional handcrafted toys which would require a very long time, these imported substitutes can be manufactured in much less time thanks to advanced toy manufacturing technologies. The story of Sanco starts here. Nandkumar Salunke, a passionate entrepreneur who wanted to start a manufacturing venture, was undecided on which industry to venture into. Along with his colleague Manish Jawalgi, he visited many trade fairs across the world such as EMO to assess the market potential of the different manufacturing sectors. During their research, they found there were no electronic toy manufacturers in India. With a huge population to serve, India offers a large potential domestic market, yet it was highly dependent on imports from majorly China. The duo decided to venture into toy manufacturing, and then the next challenge surfaced! As Mr Nandkumar points out, “I realized that there is a huge potential in a large country like India where the toy manufacturing industry was still very underdeveloped. Thus, we decided to venture into this business segment. But we soon realized there was a lack of basic infrastructure available to build high precision moulds, which are needed to produce these products efficiently”. Since mould quality has a decisive impact on both quality and cost, it is essential for a competitive edge against foreign competition.

So, it was crucial to master this capability domestically. Instead of depending on imported moulds, Nandkumar
Salunke decided to first invest in a high precision captive tool room based out of Pune, India, and the journey of Sanco Dies & Moulds started. Bringing mould making home to India “During our initial journey we realized most of the toy manufacturing units in India are capable of manufacturing simple plastic toys, using a very basic manufacturing process. But to produce more complex toys, the mould needed to be imported”, shared Manish Jawalgi, Executive Director of Sanco. He adds, “We realized that we needed this skillset locally, to reduce our dependence on imports and cultivate a competitive advantage. So, along with our Managing Director Nandkumar Salunke we decided to first set up the necessary infrastructure required to develop high-precision moulds for complex parts in India.” India’s own hi-tech tool room While the whole world faced unprecedented challenges due to the pandemic, the young team led by Nandkumar Salunke at Sanco started investing and developing a high-quality precision tool room in Pune, with state-of-the-art technologies. Sanco also roped in many industry experts to run the organization professionally. Together, they created the first-of-itskind-facility in India.

Seetharam Bhat, a veteran in mould making who heads the Technical Division of Sanco, played a major role in setting up the mould making process. Speaking about setting up the facility, Seetharam adds, “We enhance the technology of any product that we reverse-engineer.  
 

SIMCON’s Link to download the case study: https://f.hubspotusercontent40.net/hubfs/5561696/20220126%20Sanco%20x%20SIMCON%20formatted.pdf

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