Virtual emotions for new car model discovery
Dassault Systèmes, the 3DEXPERIENCE Company, world leader in 3D design software, 3D Digital Mock Up and Product Lifecycle Management (PLM) solutions, announced that DS, the premium brand of the automotive group PSA, used the “Virtual Garage” industry solution experience to create an immersive, virtual reality booth experience at the 86th Geneva International Motor Show.
The DS brand is presenting the new model of its product range of premium automobiles, the new DS 3, in a dynamic and compelling way that virtually enhances the size of its booth, without using a physical car. Wearing an HTC Vive headset and controlling a joystick, visitors can virtually view, explore and interact with the new DS 3 as if it were real—walk around the car and sit inside it, change roof and body colors, trims and interior decor, and view animations of opening and closing front doors.
Based on the 3DEXPERIENCE platform, Dassault Systèmes’ “Virtual Garage” industry solution experience delivers 3D automotive sales and marketing materials, applications and event experiences that communicate emotional brand or product themes to their target audiences. Companies can leverage existing vehicle CAD data to accelerate event concept creation while adhering to product specifications, as well as 2D/3D projection mapping, augmented reality, gamification, interactive concepts and motion control technology.
This technology is relevant for the new DS 3, a model which offers more than three million possible combinations to customers. The DS brand used it to create the “DS Virtual Vision” experience, a concrete solution to give customers an overview of possible customizations. The Geneva International Motor Show marks the world premiere of this unique and immersive 3D experience.
“With the ‘Virtual Garage’ industry solution experience, companies have unlimited creative freedom to simultaneously support the launch of new vehicles cost-effectively and embrace individual customer preferences,” said Mr. Olivier Sappin, Vice President, Transportation & Mobility Industry, Dassault Systèmes. “High-impact and scalable experiences encourage immediate emotional customer buy-in at dealerships, trade fairs and special events. Dassault Systèmes enables marketing and sales teams to address the full scope of event staging creation and grab the attention of their customers as well as the entire industry.”