• July 6, 2022
  • Machine Tools
  • Cutting Tools
  • Software
  • Metrology
  • Accessories
  • Mechatronics
  • About us
  • Contact us
  • REGISTER
  • SIGN IN
www.cnctimes.com logo
  • News
  • CT+
  • Webinar
  • Knowledge Center
    • INDUSTRY UPDATES
    • INTERVIEWS
    • VIDEOS
    • TECHNICAL ARTICLES
    • CASE STUDIES
    • PRODUCT SHOWCASE
    • BLOGS
    • SUCCESS STORIES
    • NEWSLETTERS
  • Start Your Subscription
  • Register
  • Sign in

Information

Please login to give the feedback.

Subscription Plans

Subscription Type
Duration
Months
News
Articles
Blogs
Case Studies
Videos
Product Updates
Webinar
Amount
CT
Lifetime
Lifetime
Full Access
Limited Access
Full Access
Limited Access
Limited Access
Limited Access
No Discount
INR 0.00
CT+
6 Months
6 Months
Full Access
Full Access
Full Access
Full Access
Full Access
Full Access
5% Discount
INR 599.00
CT+
Annual
12 Months
Full Access
Full Access
Full Access
Full Access
Full Access
Full Access
10% Discount
INR 999.00

Subscription Plans

Subscription Type
Duration
Months
News
Articles
Blogs
Case Studies
Videos
Product Updates
Webinar
Amount
CT
Lifetime
Lifetime
Full Access
Limited Access
Full Access
Limited Access
Limited Access
Limited Access
No Discount
INR 0.00
CT+
6 Months
6 Months
Full Access
Full Access
Full Access
Full Access
Full Access
Full Access
5% Discount
INR 599.00
CT+
Annual
12 Months
Full Access
Full Access
Full Access
Full Access
Full Access
Full Access
10% Discount
INR 999.00
Successfully registered. Please check your email to activate account.

Registration
  • Sign In



Sorry Captcha Unsuccessful!!

Sign In


OR
If your not registered user first Register
  1. Home
  2. Interviews
  3. In depth technical analysis must before purchasing any machine: Pradeep Patil

In depth technical analysis must before purchasing any machine: Pradeep Patil

23 June, 2016
  • Tweet
  • share via email
Your comment has been posted.
We have sent you a verification email. To verify, just follow the link in the message.
Some technical error. Please try again.

By Niraj M Wanikar, Chief Editor, CNCTimes.com, 2016-06-23 10:41:00

He hails from Nandurbar, the lesser known district in Maharashtra. After completing degree in Mechanical Engineering from University of Pune in 1995, he has been associated with Yamazaki Mazak as hardcore technical person leading a team of application engineers. He was later promoted to head the Japanese machine manufacturing company’s sales and application departments in India. Since then, Mr. Pradeep Patil has never looked back and today, he is looking after Mazak India operations. Sitting in the confines of Mazak India’s sprawling office and technical centre in Pune, Mr. Patil shares his views and success with Bhalchandra Chorghade, Editor, CNCTimes.com.

Love Challenges
I enjoy facing challenges and I take any difficult situation and problem as a challenge to find a solution. In fact, it is my passion. In Mazak, we offer solution and not only the product. Since most of our customers are very technically sound so it always becomes challenging to sell products to the people who are already aware of the technological advancements.
Having technical knowledge is of utmost importance while selling machines in India as the customers here are very sound as far as technology is concerned and they can corner you in whatever way they can. I think the reason behind Mazak becoming successful in India is because people in our organization know product and its applications thoroughly. I was into applications before being given responsibility of sales in 2005. Since then, the market has evolved like never before. Unlike earlier days, customers today have become flexible towards new ideas and embrace the newer concepts. A decade ago, the selling was conventional but now the users of this technology are moving towards automation which is a welcome change as it has taken the manufacturing industry to a next level.

Price Sensitiveness
Indian market was and is price sensitive. The purchase patterns of many of the customers here are overpowered by price factor than technical benchmarks of the machine. But this trend has changed since last couple of years. Today, they are buying products which are dearer to them as they are realizing that they are purchasing them for their next generation. Even if any machine is expensive and Return on Investment (ROI) is longer, they have understood the morale behind purchasing the particular machine.
“Though at times we find it hard to sell machines, we try to convince the customer by stating that by purchasing Mazak machines, they can get an increased uptime, increased tool life, less operational cost, the rise in overall productivity in terms of cycle time, less setup time apart from some innovative features that add value to the machines & productivity. Reliability, accuracy, consistency and overall productivity are the factors that separate Mazak machines from many of the others. And in case, we lose any customer, we quickly get ourselves in correction mode and evaluate as to where we exactly went wrong. If we fail in understanding customer’s needs correctly, we rectify it and correct ourselves.

Operational Excellence
Merely selling and installing the machine does not serve the purpose. To operate the machine in an appropriate way, the operator needs to be properly informed and educated about the machining operations. In this context, we train the customer for programming, operating and maintenance. Not only this, after installation we ensure that the customer is trained properly for flawless operation. Apart from our headquarters in Pune, we have 15 service points across India through which sales and application of Mazak machines is managed.

Purchase Patterns: Indian Cos. vs MNCs
There is no gap in buying process of MNCs as well as Indian companies. They both follow the best practices and continuous evaluation is done by everybody and most of them have a scientific approach. Normally, the sales cycle in both cases is 3-4 months for a project. The only difference is that the MNCs and corporate clients from India, which are more price sensitive and based on end product requirement don’t go for standard machines and prefer complete solutions. The buyers need to go to the bottom of the technicalities before purchasing capital goods. Not only cycle time, but they should also look into the machine design and other elements used in it.

Unique Selling Proposition
The Mazatrol controller has been paying rich dividends. Mazatrol has conversational programming and interlocks on which any person can be trained. Once he gets used to Mazatrol, I am sure that he will prefer not go for any other controller.

Make in India
It is a good campaign but the results are yet to be seen. We are yet to witness success so far but we are optimistic for results in coming future. There will be mix of new products based on Make in India campaign which will surely take the concept to a different level. Mazak has taken note of that and have come up with good initiatives and take the Indian market to a certain level. I think by end of 2016, we should be hearing good news about spurt in manufacturing sector as our development policy is mainly based on the market needs.

Sectorial Developments
Currently, aerospace segment is booming in India while oil and gas segment is witnessing a slump since a year or so. Automotive sector has revamped a bit, but it is not at the level where it was three years ago. In last 5-6 months, there has been a growth in this sector with heavy commercial vehicles business doing extremely well. We do surveys with valued feedback from our customers, partners and based on the feedback, decide our strategy to come up with new products.
Many years back Mazak started the concept of Cyber Factories and had set up 10 such units across the globe. We have already implemented the concept of iSmart Factory at some of our manufacturing plants where information technology is being utilized to the core.

What’s In Store
Based on segment-wise growth, the company will focus more on Aerospace, Automotive, Power, Medical and other sectors in the years to come. We will try and understand customers’ requirements and come up with innovative solutions. We can win only if we are different in a way with innovative products and solutions as a complete package. As far as Mazak starting manufacturing facility in India, there are no immediate plans and the company will manage its operations under its regional headquarters based in Singapore and the global headquarters in Japan.

  • Follow @CNCTimes

Captcha is required.
Sorry Captcha Unsuccessful!!

Comment(s)


  • S

    Sharad Patil

    Dear Mr. Patil Gone through your note; its very impressive right from the starting from your carrier. May be we can have chance to meet some times and discuss more .


Latest Interviews

  • 25 April, 2022

    ‘We foresee a healthy dialogue on global trends in the die and mould industry’

  • 25 April, 2022

    ‘Balance of speed, efficiency, cost and quality must to maintain right productivity’

  • 22 April, 2022

    ‘We are looking ahead for a good response from the industry’

  • 22 April, 2022

    ‘Looking forward to interact with the customers, industry’

  • 22 April, 2022

    ‘India on its way to become next manufacturing plant for the world’

  • 14 April, 2022

    ‘It’s a growing industry and there are lot of opportunities’

  • 14 April, 2022

    ‘Infra development, ease of business to be key drivers for FDI inflow in India’

  • 12 April, 2022

    ‘India taking big strides in manufacturing sector’

  • 11 April, 2022

    ‘Die & Mould India has always been a flagship event’

  • 07 April, 2022

    ‘PLI scheme leads to global giants using India as a manufacturing base’

  • 06 April, 2022

    ‘Metrology domain is on the path of revival post pandemic’

  • 04 April, 2022

    India is becoming a fast moving, innovative market

  • 04 April, 2022

    CAM market is expanding in India, and how!

  • 01 April, 2022

    ‘This would be the biggest die & mould exhibition ever’

  • 29 March, 2022

    ‘Die & Mould to be the backbone of manufacturing sector’

  • 25 May, 2020

    Short interview with Peter Mösle, Head of Sales of the Measuring Machines business division at Blum-Novotest

  • 30 April, 2019

    CNCTimes in conversation with, Ankit Sahu, Director, Objectify Technologies Pvt. Ltd.

  • 19 February, 2019

    CNCTimes in conversation with, Mr Frederick Mason, Sr. V.P. Marketing, Quality Vision International INC

  • 06 January, 2019

    Mr. Prashant Jain, Head-Demand Generation & FBS leader, Fluke Technologies Pvt. Ltd. in conversation with CNCTimes.com

  • 05 January, 2019

    CNCTimes.com in conversation with Mr. Rohit Trivedi, Director, N'liven Technologies Pvt. Ltd.

  • 04 January, 2019

    Mr. Gautam Chandu, Managing Director, Hariram Engineering in conversation with CNCTimes.com

Previous Next

Related Interviews

  • 21 February, 2022

    Paid Interview

    Category: Machine Tools
  • 21 February, 2022

    Free Interview

    Category: Machine Tools
  • 10 July, 2018

    Niraj Wanikar, M.D., CNCTimes P. Ltd. talks about Plant Manager – a revolutionary Production, Planning and Control software.

    Category: Machine Tools
  • 10 July, 2018

    Mr Cyril Pereira, MD, Reed Triune Exhibitions, talks about AMTEX 2018

    Category: Machine Tools
  • 10 July, 2018

    Mr. Benedikt Ruf, MD, GINDUMAC GmbH and Mr. Pankaj Patel, Country Manager, GINDUMAC GmbH share their views about AMTEX 2018 and the Indian Market

    Category: Machine Tools
  • 10 July, 2018

    HMB International is getting overwhelming response at AMTEX 2018: Mr Gopal Bali, Country Manager Sales, HMB International

    Category: Machine Tools
  • 10 July, 2018

    SLTL is a global leader in CNC laser services: Mr Maulik Patel, Business Development - International, SLTL Group

    Category: Machine Tools
  • 21 June, 2018

    Indian customers shower trust on HAAS, and Phillips has perpetually strived to make this a reality.

    Category: Machine Tools

Showroom

  • 31 March, 2020

    MJP 2500-IC

    Category: Machine Tools
  • 09 October, 2019

    joanna Wong

    Category: Machine Tools
  • 28 November, 2018

    Polycarbonate Roof Sheet Manufacturers

    Category: Machine Tools
  • 28 November, 2018

    Industrial Exhaust Fans Manufacturers

    Category: Machine Tools
  • 17 November, 2018

    DMU -50 DMG GERMANY

    Category: Machine Tools
  • 17 May, 2018

    201

    Category: Machine Tools
  • 22 December, 2017

    Ul-

    Category: Machine Tools
  • 06 May, 2017

    LSV-2050

    Category: Machine Tools
  • 06 May, 2017

    GST - 55 TO LST - 525

    Category: Machine Tools
  • 08 April, 2017

    tecnicrafts

    Category: Machine Tools
  • 08 April, 2017

    Nakanishi

    Category: Machine Tools
  • 08 April, 2017

    PCM Willen S. A.

    Category: Machine Tools

TESTIMONIALS VIEW MORE

By Niraj M Wanikar, Chief Editor, CNCTimes.com, 2019-11-19 17:57:22We would like to express our sincere appreciation for your service to us.You have provided us best marketing platform through CNCTime...

Mr.Adil Atar, Ass.Mng.Technical Sales & Service: Precision Machinekraft

By Niraj M Wanikar, Chief Editor, CNCTimes.com, 2016-10-21 09:00:00Dedication and determination is key to success and CNC Times team is evident to it - FARO Business Technologies (I) Pvt Ltd

Ms. Amrita Gokhale , FARO Business Technologies

By Niraj M Wanikar, Chief Editor, CNCTimes.com, 2016-08-25 00:00:00Seminar was really very good, please let us know about future seminars. we would like to attend the seminar on "Machining of the mate...

Roshan Deshmukh, Design Engineer - Ashvini Magnets Private Limited

FOLLOW US

TECHNOLOGY FOCUS

    Machine Tools

    • CNC Lathe
    • Boring Machines
    • Drilling Machines
    • Spark Erosion
    • Wire Cut
    • Vertical Machining Centers - VMC
    • Horizontal Machining Centers - HMC
    • Grinding Machines
    • Gear Cutting Machines
    • Additive Manufacturing - RP
    • Multi-Axis Machines
    • Multi-Tasking Machines
    • Welding Machines
    • Presses
    • Laser Cutting
    • Others
    • IIoT

    Metrology

    • CMM
    • VMM ( Vision Measuring Machines )
    • PCMM ( Portable CMM )
    • Measuring Instruments
    • Probing Technology
    • 3D Scanners
    • Roundness Measurement
    • Surface Roughness Measurement
    • Contour Measuring Machines
    • Others

    Accessories

    • Workholding
    • Toolholders
    • Spindles
    • Coolants
    • Others

    Software

    • CAD
    • CAM
    • CAE
    • ERP
    • Inspection Software
    • Reverse Engineering Software
    • MES
    • Others

    Mechatronics

    • Robotics
    • Automation
    • CNC Controllers
    • Others

    Cutting Tools

    • Turning Tools
    • Milling Tools
    • Grinding Wheels
    • Drilling
    • Others

INDUSTRY VERTICALS

  • General
  • Automotive
  • Aerospace
  • Healthcare
  • Healthcare Engineering
  • FMCG
  • Consumer Durable
  • Defence
  • Electronics
  • Oil & Gas
  • Heritage
  • Heavy Engineering
  • Die & Mold
  • Plastic
  • Footwear
  • Jobshop

PROFILE

  • About us
  • Contact us

Terms of use

  • Privacy Policy
  • Payment Policy
  • Refund Policy
  • Terms and Conditions

Follow us on:

Download CNCTimes App:

Play Store
2022 © www.cnctimes.com  | Payment Policy   |   Terms and Conditions
Developed & Maintained by Deven Infotech