It’s tough selling in India, price a major factor: Anup Verma

By Niraj M Wanikar, Chief Editor, CNCTimes.com, 2016-02-09 14:07:00

Hexagon Manufacturing Intelligence helps industrial manufacturers develop the disruptive technologies of today and the life-changing products of tomorrow. As a leading metrology and manufacturing solution specialist, its expertise in sensing, thinking and acting – the collection, analysis and active use of measurement data – gives its customers the confidence to increase production speed and accelerate productivity while enhancing product quality.

Through a network of local service centres, production facilities and commercial operations across five continents, the company is shaping smart change in manufacturing to build a world where quality drives productivity. Hexagon Manufacturing Intelligence is part of Hexagon, a leading global provider of information technologies that drive quality and productivity improvements across geospatial and industrial enterprise applications.

Hexagon’s solutions integrate sensors, software, domain knowledge and customer workflows into intelligent information ecosystems that deliver actionable information, automate business processes and improve productivity. They are used in a broad range of vital industries.  Hexagon has more than 15,000 employees in 46 countries and net sales of approximately 2.6bn EURO.

In conversation with CNCTimes.com during IMTEX Forming, 2016, the Managing Director of Hexagon Manufacturing Intelligence (India), Mr. Anup Verma throws light on various aspects such as market behavior, Make in India campaign etc. The readings in first person:

At IMTEX, 2016, Hexagon Manufacturing Intelligence (HMI) launched two products---the first one is Global EVO which is a machine with new technology to isolate vibrations of machine for better accuracy, high speed and high scanning. The second product launched at IMTEX is a scanner on small arm for more accuracy. I must say that we received a good response for the product lines that we displayed at the annual expo.

Market Watch

Despite the fact that the Indian market is yet to pick up from last year’s ‘slump’, we are doing better. Nevertheless, we at Hexagon are witnessing good sales but hope to see a higher growth in 2016. I think when the government investment in the infrastructure etc starts we will see better prospects in 2016. We will then hopefully see improved investments in the private sector. The push should be given by the government which will be then carried forward by the private players.

Make in India

While the government is doing its every bit by launching the Make in India campaign, the private players are a bit cautious about the same. Ever since the campaign was announced, its effect is yet to be seen at ground level. The impact is positive only for bigger companies while small players are still waiting to be benefitted. We can’t expect turnaround in such short span and we need to be patient as far as development is concerned. We are realistic and think that speedy development should happen at ground level.

Is Price the Only Factor?

As far as purchase pattern of Indians is concerned, there is not much change as they remain to be sensitive towards prices. It’s very hard to get value for the technology.

Manufacturing Intelligence

However, we are optimistic that this pattern will change and keeping this in mind, we now are called Hexagon Manufacturing Intelligence. With various technologies on board, including software helping the manufacturing process, it is a step towards the direction of going into environment where we can help process control and being solution oriented. Sensing, thinking and acting is our goal. We think that less rejection of technology means better productivity. We are broadening our approach towards helping manufacturing, and it is not limiting ourselves to maintaining the quality, but we are going beyond that so that the process is improved.

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