Mitsubishi Materials Corporation (MMC), the leading advanced materials and tools manufacturing company, is committed to promptly responding to customers’ challenges with the dedication of a professional craftsman and doing its best to actively contribute to their success.

The company strives to become the only tool manufacturer globally offering “your personal craftsman studio”, a unique service for its customers. It is the place where you can find state-of-the-art technologies and products, find solutions, anytime, anywhere in the world and share excitement on the latest technology trends and product innovation.

In company’s opinion, it is the studio that shares, creates and develops together with its customers exciting solutions to meet their specific needs.
In India, the company has been importing and selling the tooling solutions since 1998. It was in the year 2006, when MMC decided to start its full-fledged operations in India with Bengaluru as its headquarters. Currently, about 100 employees are working towards realizing MMC’s dream in India.

“I think MMC’s Indian arm, MMC Hardmetal India Pvt Ltd (MMCI), managed by local people, is witnessing a good growth rate overall. MMC’s main aim is to provide tooling solutions within no time and this is being achieved by MMCI. We are also getting an overwhelming support from Indian customers,” the General Manager (Sales) of Mitsubishi Materials Corporation (MMC), Mr. Motoharu Yamamoto said while speaking to Bhalchandra Chorghade, the Editor of CNCTimes.com.

Asked about the response the company is getting from Indian market, Mr. Yamamoto said, “Indian market is good and requires high quality products. At MMC, we are committed for the same. Simultaneously, it requires quality service at low prices and in this MMCI is doing an extremely good job. As a result of this, we are witnessing year-on-year double digit growth rate in India which is satisfactory, though I would like the Indian market to grow by 20-30% every year.”

Comparing Indian market with other countries, Mr. Yamamoto said that Indian and other Asian markets are almost similar. “Here, customers are both application-oriented as well as price sensitive. Like I said earlier, they want good quality at lesser price. We are providing them both so our customers in India are happy,” he added.

“In India, the customers want MMCI to supply local products so our sales and marketing strategy revolves around this. We are discussing with more companies to join MMCI as business partners in its effort to provide quick and uninterrupted service to customers. Also, we hear customers’ voice and take decision before providing tooling solutions in India. Customers can’t wait for long and require immediate service, so we are providing them the same through our business partners and Indian subsidiary,” Mr. Yamamoto said.

When asked whether MMC has any plans to start manufacturing facility in India and if Indian market can match global standards, Mr. Yamamoto replied in the affirmative and said that MMC has already started procedure to start manufacturing facility in India. “As regards Indian market matching global standards, I think the market here has potential to be at par with others in the world within next 5-10 years. We at MMC are doing all we can to make this happen,” Mr. Yamamoto said.

About future plans for India, Mr. Yamamoto said that the focus will be on expanding the local team besides entering into an agreement with more selective companies to be our business partners. “Also, we are looking to acquire some companies to strengthen our manufacturing base. Above all, MMC must have production facility In India and we are working on that line,” he concluded.

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